Interview with Josh Grove

Editor’s note: We asked, “What are you looking for?” in the way of content. One reader responded, “Hearing from other staff who are working directly with franchisees to get a sense for the type of people that support your franchise network.” We hear you, so with this posting we begin a series of interviews with Great Clips pros who are on the front lines supporting our franchise owners. Great Clips Marketing Manager Josh Grove sees the forest from the trees My connection to the owners is as a...

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Great Clips Teams with the NFL to Score Points with Male Customers

With men representing 70% of our customers, the marketing playbook has several tabs devoted to sports, with the first two labeled NASCAR and pro football. In 1998, Great Clips motored into NASCAR. This year we’ll sponsor cars in both NASCAR and ARCA-Automobile Racing Club of America-to get more mileage out of our investment, and we’ll compete in a handful of Camping World Truck Series races. But the news is we’re about to kick-off a $2 million, two-year promotion with NFL football that includes banner ads on...

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