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Posts made in May, 2010
There is no shortage of awards in the franchise industry these days. Sometimes I think trophy manufactures are behind it all. However, I have to admit that the plaques, ribbons and certificates for website design, consumer sales, deals closed, units opened, customer satisfaction, and all the rest validate that as professionals we’re doing our jobs and exceeding expectations.
Recently we won the Minnesota Business Ethics Award. I hesitated to write a blog post about it because I thought a “Minnesota” award...
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Great Clips is one of the top advertisers on NASCAR’s Nationwide Series, and Labor Day weekend at the Atlanta Motor Speedway we are in the driver’s seat as title sponsor of the GREAT CLIPS 300.
Why is NASCAR such an important marketing vehicle for Great Clips? In my mind, here are three reasons that lead the pack: 1) There are 75 million NASCAR fans across North America. 2) It is estimated that 72% of those fans are loyal to products that support NASCAR. 3) And, NASCAR’s demographics fit the profile of Great...
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Nothing elevates my esprit de corps like writing franchise referral award checks to Great Clips salon staff. Great Clips stylist Brittany DeMarco is feeling the love today with a check for $2,000. She introduced Matt Helms to our franchise opportunity, and he recently became a Great Clips owner.
“I work with Brittany’s boyfriend,” said Matt. “In an after-hours conversation, I mentioned that I was interested in opening a new business that would smooth out the highs and lows of our architectural doors...
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This month we’ve upped the ante with an all-in marketing campaign designed to win over new customers, to place seats in chairs, and to show the competition who’s the number one brand franchise in the hair salon business.
It’s our Vegas Blowout Sweepstakes and there’s no understatement about it. We’re partnering with FOX and its new hit TV show, “The Good Guys”-an action-packed and comedic look at what happens when a washed-up, old-school cop and a by-the-book, modern-day detective...
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