Great Clips Introducing $9.99 Value Card

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Bart's Great Clips Card

The marketing department at the home office has been busy preparing to launch a first-time ever systemwide promotion for Great Clips. It’s our $9.99 Value Card that allows customers to prepay for future haircuts at a reduced rate. (As someone who follows our company, you probably won’t be surprised to learn that this is also a first for our hair care category – yes, Great Clips is leading the way again! Okay, I’ll stop bragging.)

 

Obviously, this is a great deal for our customers, but it’s also a great business opportunity for our franchisees. And the reason we know this is because we did our homework – everything from field testing in our salons to customer data analysis at our home office. We really believe that these Value Cards will increase frequency and loyalty, promote higher new-customer returns and provide cash-flow flexibility for franchisees.

 

And we’re not alone. Several companies have had great success with value cards and have expanded their promotions to include refer-a-friend perks and other loyalty incentives. http://www.creditcards.com/credit-card-news/credit-prepaid-card-refer-friend-programs-1273.php And the opportunities seem endless when you consider social media and mobile options as a way to expand the delivery and usage of gift and value cards. Target and Starbucks are now issuing mobile phone gift cards, and Amazon customers can send a value/gift card to a friend on Facebook. http://www.foxbusiness. com/personal-finance/2011/11/07/gift-cards-go-virtual-and-mobile/

 

We’re excited about our $9.99 Value Card and will certainly look for opportunities to grow the program in the future. For right now, I’m confident it’s going to be a great win-win for both our customers and our franchisees.

 

What’s been your experience with pre-paid cards? Add a note below. I’d love to hear your ideas.

Rob Goggins

Rob Goggins

SVP of Real Estate & Development - Rob joined Great Clips in July 2007 as Vice President of Franchise Development. Prior to Great Clips, Rob was Vice President of Franchise Development for Service Brands International. In that position, Rob helped grow franchise sales for all four of the Service Brands franchise concepts.

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